Moxy Vote Petitions SEC for a "Neutral Internet Voting Platform"

Larry Eiben, the co-founder of Moxy Vote, has petitioned the SEC to adopt rules to recognize a new category of investment adviser -- a “neutral Internet voting platform” -- that an investor could use to receive information about his or her investments, to vote shares at corporate meetings, and to designate as the recipient of proxy materials to be transmitted by companies whose stock is registered with the SEC. Moxy Vote closed its business on July 31, 2012, citing the need for regulatory reforms in order to make its business viable.
According to the petition:
“The refusal of brokers to disseminate information to shareholders at an online platform of their choosing is the first significant problem that needs to be addressed. The second major hurdle is the fact that proxy distribution/collection agents are presently charging significant fees to internet voting platforms to collect votes - a fee that we believe should be paid by public companies and one that proves substantially more burdensome to individual voters than institutional voters.”
Delivery of Information by Brokers
The petition describes in detail (a) the difficulties that Moxy Vote experienced in obtaining the cooperation of brokers and (b) how Moxy Vote does not fit neatly into the regulatory regime for registered investment advisers. It also describes how a neutral website would fit within the framework contemplated for “proxy advisers” under the SEC’s proxy plumbing concept release.
Ultimately the petition states that the neutral voting platform idea should be incorporated into a proposed rule on “proxy plumbing.” At the end of the petition letter there are proposed changes to the SEC’s proxy rules, which define a neutral Internet voting platform (“platform”), specify that a broker can satisfy its obligation to forward information to a beneficial owner of stock by transmitting such information to a platform designated by the beneficial owner, and create an exception from certain proxy solicitation rules for licensed platforms that furnish of proxy voting advice.
Fees Reimbursement
Mr. Eiben believes that the fee issue can be addressed without rulemaking:
"The NYSE should state that the existing fee reimbursement for collecting ballots electronically is intended to fully cover all collection costs, including any file exchanges with internet voting platforms, and that issuers must pay all of these collection costs. Moreover, as part of its ongoing assessment of fees, the NSYE should reevaluate the appropriate reimbursement level, paid by issuers to Broadridge, for ballots collected electronically. The present amount of $0.06 per ballot does not likely provide sufficient revenue to account for the electronic voting infrastructure that has evolved over time. It is again worth noting that issuers should not fear the increase in costs here. That is, they will likely realize substantial savings relative to other forms of proxy ballot delivery and collection, as well as, more efficient means of solicitation as needed. Also, FINRA should provide guidance to brokers that they may not hire intermediaries (e.g., Broadridge) that charge a fee to anyone other than issuers for proxy collection."
The full text of the petition can be found at http://www.sec.gov/rules/petitions/2012/petn4-651.pdf, and Moxy Vote’s comment letter on the SEC’s proxy plumbing concept release can be found at http://www.sec.gov/comments/s7-14-10/s71410-181.pdf.